Proton opens booking for two new S70 variants — the S70 Lite and S70 Prime — with estimated pricing starting from below RM60,000, bringing the popular S70 into B-segment sedan territory for the first time. Bookings are now open at all authorised Proton dealers nationwide.

With the addition of the Lite and Prime, the S70 now has 6 variants in its lineup — all launched in 2026 — making it one of the most comprehensive sedan ranges from a national carmaker in recent memory.

The turbocharged variants — priced from RM73,800 to RM94,800 — have earned the “Conti Killer” nickname for matching the performance of lower-end continental cars at a much cheaper price tag.

In the B-segment sedan space, the S70 is currently going head to head with rivals like the Honda City and Toyota Vios in an increasingly competitive price war — with each make offering heavy rebates and discounts to win buyers. The S70 is currently leading the segment in sales, proving that Proton’s value proposition is resonating with Malaysian car buyers.

Now with the Lite and Prime coming in at below RM60,000, Proton is set to widen the gap even further — moving the S70 into new territory entirely. These two new variants serve a dual purpose: acting as the natural upgrade for Proton Saga and other A-segment sedan owners looking to move up, while also stepping in as the direct replacement for the soon-to-be discontinued Proton Persona.

What We Know So Far

Final pricing and full specifications for the S70 Lite and Prime are yet to be confirmed — those details will only be revealed at the official launch, which Proton has not yet announced a date for.

What we do know is that customers who book and register either variant by December 31, 2026 will be eligible for an exclusive early bird reward — though the specifics of what that reward entails will also only be revealed at launch.

Bookings are open now at all authorised Proton dealers nationwide. If the pricing and specs live up to expectations, this could be one of the most significant Proton launches in recent years. 🙌🏽

To check the exact specs for the current S70 variants, you may visit the Proton website https://www.proton.com/models/s70